This husband-wife duo is helping young girls and Mother Earth through their start-up Vistaraku

By Seema Rajpal 14th June 2020

The girls working for Vistaraku are saving for their own wedding or are trying to help their families meet their day-to-day expenses. In the near future, the founders want to employ more people

Madhavi and Venu Vippulancha at Istanbul where they were invited by Fast Company for a session.

The path of this husband-wife duo was filled with challenges, of course, like getting the right machinery and even sourcing Siali leaves from Odisha, stitched by rural women there. It is after considerable investments that they are able to break even. Also, farm life is very becoming of the two, who quit lucrative jobs to do what they are doing now. Madhavi wakes up to the chirping of birds, goes for a walk with their dogs Rani and Muffin, cooks the vegetables sourced from their own farm in earthen pots — ah! the stuff dreams are made of. In the future, they want to turn the farm into an eco-village where people from the cities can escape to.    

Through Vistaraku, they also want to begin the sale of organic pickles, karivepaku podi (powder made from curry leaves and other spices), flaxseed powder and so on.

"Overall, farming is not lucrative, but it is our passion that is taking us forward," says Madhavi who has pursued her Master's from Kakatiya University, Warangal. They also want to employ 100 people and start a small restaurant that offers organic and authentic recipes of Telangana. "I feel that after everyone fulfills their work in their cities, they should all get back to the villages and do something good," she concludes, putting in her two cents. 

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